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Will Soprano

Founder

Will founded MODTURA after seventeen years in tech, watching small businesses get overcharged, underserved, and left to figure out web development on their own. He built MODTURA to deliver the quality that agencies gatekeep at a price small businesses can actually afford, through a partner network of independent businesses who already have the trust.

Seventeen years in tech and web development
Built and scaled multiple web products
Developed the MODTURA partner model and proprietary IP

Articles by Will Soprano

Small Business

What your website says about your business

Your customers are looking at your website when you are not, and they are making decisions based on what they find.

Apr 21, 2026

Web Development

The real cost of a cheap website

The sticker price is low, but the cost shows up everywhere else, in lost customers, poor search rankings, and a brand that looks like it does not care.

Apr 17, 2026

Small Business

The Independent Business Problem Nobody Talks About

Independent businesses aren't startups, franchises, or corporations. They're people whose income lives and dies by their own skill, their own effort, and a market that doesn't owe them anything.

Apr 12, 2026

Web Development

What custom web development actually means for small businesses

The difference between a template with your logo dropped in and a site designed for your business is not subtle, and your customers can tell.

Apr 9, 2026

Discoverability

What AEO means and why it matters right now

AI is changing how people search for businesses, and most websites are not ready for it.

Apr 6, 2026

Discoverability

SEO and AEO: why your website needs to speak two languages

Search engines read your site one way, AI platforms read it another. If your website only speaks to Google, you are already behind.

Apr 2, 2026

Small Business

Why most small business websites fail

The problem is rarely the business itself, it is almost always the website that was built without knowing the business at all.

Mar 31, 2026

Partner Program

How the MODTURA partner model works

A 50/50 revenue split, no upfront cost, and no technical skills required. Here is exactly how it works, step by step.

Mar 26, 2026